Finding My Voice

By Joya Dass

Growing up I was taught that a girl or a woman could not have an opinion, a dream, or a voice.

Instead, in my Indian household, with a “traditional man-woman dynamic,” pushing the ugly under the rug and pretending life is rainbows and unicorns was the prevailing norm. Expressing any other opinion had consequences. Physical ones.

My struggle to raise my voice started when I was four, coaxed by the dream of one day being a television anchor. All attempts by my parents to bully it out of me nearly broke me. But I held on to my dreams, and I followed my voice.

I broke ranks with my parents when I turned 18. I paid for college myself, went on to graduate school, and paid for every move from Pennsylvania, to Washington, DC, to Boston, to New York to Wyoming, and back again to make my journalism dreams come true.

Today, I helm a robust women’s networking initiative in New York City called LadyDrinks. It works to champion the South Asian female entrepreneur or professional. Each day, I highlight one member or attendee of my events, and I encourage all of them to share their stories. I remind them to believe in their voice and to speak it loud and speak it proud. To have an opinion, even if it’s not a popular one. Our stories can be shared experiences or unique ones, but they are all of value. Women have shared about parents who have attempted to take their own lives when the immigrant life got to be too much; of taking on extra jobs to support a child who is challenged or handicapped; of taking trips abroad – alone – when the recession claimed their last job.

Next May, a contingent of my ladies head to India to speak at the Women’s Economic Forum in Delhi. Our voices will speak to the growing population of women in India who are working, and about how we have stood up as women and realized our dreams of becoming entrepreneurs, sports medicine doctors, and Chief Transformation Officers at nonprofits.

There is a demographic of women that have been held underfoot by the expectations of in-laws, parents, and society. No more. This exchange of dialogue is needed now more than ever. LadyDrinks aims to pay it forward and pave the way for the next generation of South Asian girls to stand up.


Joya Dass was one of the first South Asian females to be seen on mainstream television in the US. She’s been a business anchor for major networks for the last 15 years, including CNN, ABC and Bloomberg. She can currently be seen delivering live hourly reports from the floor of the New York Stock Exchange for NY1 News and CBS. Since December 2002, she has also been the host of the weekend morning entertainment show AVS, catering to the first and second generation Indian living in the US and wanting their Saturday morning Bollywood Fix.
Joya also helms a robust women’s networking initiative in New York City called LadyDrinks, which hosts monthly events to connect South Asian female entrepreneurs and professionals.


Bullying is targeted aggression or hurtful behavior towards someone that’s aimed at creating a sense of isolation. This blog post is part of’s features of voices against bullying. “Act To Change” is a public awareness campaign to address bullying, including in the Asian American and Pacific Islander (AAPI) community.


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