Act To Change expands Advisory Council with Deborah Yeh

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Act To Change welcomes Deborah Yeh as one of their Advisory Council banner


Act To Change expands Advisory Council with Deborah Yeh

During National Bullying Prevention Month, Act To Change is pleased to announce the expansion of its Advisory Council with new member Deborah Yeh.

After two years of a continuous spike of hate against people of Asian descent, Act To Change continues its anti-bullying work with its four-pronged approach of programming, policy, data, and curriculum.

“We are so honored to have Deborah Yeh join Act To Change’s Advisory Council,” says chair Maulik Pancholy. “AAPI youth are often bullied for their appearances, and Deborah is committed to expanding the world the way the world sees beauty. We look forward to working together to continue our movement to ensure all Asian American and Pacific Islander youth feel safe and proud of who they are.”

Racism and bullying have also caused a serious strain on the mental health of AAPI youth. Anxiety, depression and suicidal thoughts are common mental health issues among our youth. To provide support for AAPI students, caregivers, and educators during the rise in anti-Asian hate crimes and the concerning mental health crisis, Act To Change led the 4th Annual National

AAPI Day Against Bullying and Hate and launched the second cohort of the Youth Ambassador Program, empowering youth to become active advocates for justice and equity.

To mark Bullying Prevention Month, Act To Change is partnering with Hate Is A Virus to host Changemakers Summit 2022 on October 29, 2022.

Deborah Yeh is the Chief Marketing Officer for Sephora Americas and Sephora’s Global Chief Purpose Officer. In her Americas role, Deborah is responsible for cultivating the brand experience at Sephora and ensuring it is differentiated and compelling across all marketing touchpoints — from communications and creative, to loyalty and personalization. In her Purpose role, Deborah is focused on driving Sephora’s global mission to expand the way the world sees beauty. Prior to Sephora, Deborah held various marketing and digital leadership roles at brands including Target and Old Navy.

Deborah has been recognized as one of the 25 most innovative CMOs in the world by Business Insider, Forbes CMO Next, Adweek 50, Campaign 50, The Influence 100 by PRovoke, and Women Worth Watching by Diversity Journal. She is passionate about driving more inclusion in marketing and serves on several advisory boards aligned to this mission, including the ANA’s Alliance for Inclusive and Multicultural Marketing as well as BRIDGE.